{"id":38347,"date":"2025-06-27T11:39:56","date_gmt":"2025-06-27T09:39:56","guid":{"rendered":"https:\/\/pl-ua.eu\/?p=38347"},"modified":"2025-06-27T11:39:59","modified_gmt":"2025-06-27T09:39:59","slug":"the-communication-training-is-behind-us","status":"publish","type":"post","link":"https:\/\/pl-ua.eu\/en\/the-communication-training-is-behind-us\/","title":{"rendered":"The communication training is behind us!"},"content":{"rendered":"\n<p>On 23<sup>rd<\/sup> June 2025, we organised a communication training event for project partners from Poland and Ukraine via Zoom. With over 100 participants taking part, the event was well received.<\/p>\n\n\n\n<p>During the event, we focused not only on revisiting the key programme requirements related to information and promotion but, most importantly, on presenting examples of specific campaigns and informational-promotional activities in PL-UA projects.<\/p>\n\n\n\n<p>Project partners shared their experiences with the participants: Agnieszka Ciechan from the <a href=\"https:\/\/pl-ua.eu\/en\/projects-and-stories\/rise2health\/\"><em>Rise2Health<\/em><\/a> project, Magdalena Wilanowska-Gawron from the <a href=\"https:\/\/pl-ua.eu\/en\/projects-and-stories\/wildincity\/\"><em>WildInCity<\/em><\/a><em> <\/em>project, Anna Malach from the <a href=\"https:\/\/pl-ua.eu\/en\/projects-and-stories\/parksmatter\/\"><em>ParksMatter<\/em><\/a> project, Rafa\u0142 Siwek from the <a href=\"https:\/\/pl-ua.eu\/en\/projects-and-stories\/cleanbug\/\"><em>CleanBug<\/em><\/a> project, and Natalia Savka from the <a href=\"https:\/\/pl-ua.eu\/en\/projects-and-stories\/aquaguard\/\"><em>AquaGuard<\/em><\/a> project.<\/p>\n\n\n\n<p>In addition to exchanging experiences, participants had the opportunity to learn a great deal from one another, discover effective promotion methods, and explore ways of selecting the right communication tools to reach a broad audience. All in line with the principle expressed in one of the presentations:<\/p>\n\n\n\n<div class=\"widget-quote\">\n  <blockquote class=\"widget-quote__blockquote\" style=\"max-width: 600px\">\n    <p>Lutsk teaches Lublin, Lublin teaches Lutsk. We collaborate, learn from each other, and draw on our skills and experiences<\/p>\n    <footer class=\"widget-quote__blockquote__footer\">\n          <p>Agnieszka Ciechan, representative of the Rise2Health project<\/p>\n    <\/footer>\n  <\/blockquote>\n<\/div>\n\n\n\n\n\n<p>An important part of the discussions focused on the use of social media:<\/p>\n\n\n\n<div class=\"widget-quote\">\n  <blockquote class=\"widget-quote__blockquote\" style=\"max-width: 600px\">\n    <p>We know very well that when it comes to social media, we use images and often short videos \u2013 ideally reels up to one minute long \u2013 because everyone spends very little time watching as they scroll through their feeds (&#8230;) We see that videos are the most frequently and widely viewed content, so we try to focus on this form of promotion, and we observe that it has very strong effects and a wide reach<\/p>\n    <footer class=\"widget-quote__blockquote__footer\">\n          <p>Rafa\u0142 Siwek, representative of the CleanBug project<\/p>\n    <\/footer>\n  <\/blockquote>\n<\/div>\n\n\n\n\n\n<div class=\"widget-quote\">\n  <blockquote class=\"widget-quote__blockquote\" style=\"max-width: 600px\">\n    <p>Facebook is a space where it is easy to reach parents, teachers, seniors, and community activists (\u2026) It is unrealistic to expect that by creating a profile on TikTok or YouTube and reaching children, our objectives will be effectively achieved, because while children may learn that certain activities are taking place, this does not necessarily lead to the activities being promoted in school or the class deciding to participate (\u2026) Facebook allows us to create a continuous narrative, posting posts, stories, and photo galleries that do not disappear but remain visible, enabling us to keep expanding it<\/p>\n    <footer class=\"widget-quote__blockquote__footer\">\n          <p>Anna Malach, representative of the ParksMatter project<\/p>\n    <\/footer>\n  <\/blockquote>\n<\/div>\n\n\n\n\n\n<p>Once again, we would like to thank the project representatives who shared their approaches to effective communication and promotion, as well as all the participants for their strong attendance at the training!<\/p>\n\n\n\n<p>The training presentation can be found in the \u201cFor project partners\u201d section, under \u201cCommunication and Visibility,\u201d here: <a href=\"https:\/\/pl-ua.eu\/en\/for-project-partners\/project-promotion\/\">Communication and Visibility \u2013 Interreg NEXT PL-UA 2021-2027<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 23rd June 2025, we organised a communication training event for project partners from Poland and Ukraine via Zoom. With over 100 participants taking part, the event was well received. During the event, we focused not only on revisiting the key programme requirements related to information and promotion but, most importantly, on presenting examples of [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":38353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":["post-38347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-11 10:31:12","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/posts\/38347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/comments?post=38347"}],"version-history":[{"count":1,"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/posts\/38347\/revisions"}],"predecessor-version":[{"id":38381,"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/posts\/38347\/revisions\/38381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/media\/38353"}],"wp:attachment":[{"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/media?parent=38347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/categories?post=38347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pl-ua.eu\/en\/wp-json\/wp\/v2\/tags?post=38347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}