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The communication training is behind us!

The communication training is behind us!

27.06.2025

On 23rd June 2025, we organised a communication training event for project partners from Poland and Ukraine via Zoom. With over 100 participants taking part, the event was well received.

During the event, we focused not only on revisiting the key programme requirements related to information and promotion but, most importantly, on presenting examples of specific campaigns and informational-promotional activities in PL-UA projects.

Project partners shared their experiences with the participants: Agnieszka Ciechan from the Rise2Health project, Magdalena Wilanowska-Gawron from the WildInCity project, Anna Malach from the ParksMatter project, Rafał Siwek from the CleanBug project, and Natalia Savka from the AquaGuard project.

In addition to exchanging experiences, participants had the opportunity to learn a great deal from one another, discover effective promotion methods, and explore ways of selecting the right communication tools to reach a broad audience. All in line with the principle expressed in one of the presentations:

Lutsk teaches Lublin, Lublin teaches Lutsk. We collaborate, learn from each other, and draw on our skills and experiences

Agnieszka Ciechan, representative of the Rise2Health project

An important part of the discussions focused on the use of social media:

We know very well that when it comes to social media, we use images and often short videos – ideally reels up to one minute long – because everyone spends very little time watching as they scroll through their feeds (…) We see that videos are the most frequently and widely viewed content, so we try to focus on this form of promotion, and we observe that it has very strong effects and a wide reach

Rafał Siwek, representative of the CleanBug project

Facebook is a space where it is easy to reach parents, teachers, seniors, and community activists (…) It is unrealistic to expect that by creating a profile on TikTok or YouTube and reaching children, our objectives will be effectively achieved, because while children may learn that certain activities are taking place, this does not necessarily lead to the activities being promoted in school or the class deciding to participate (…) Facebook allows us to create a continuous narrative, posting posts, stories, and photo galleries that do not disappear but remain visible, enabling us to keep expanding it

Anna Malach, representative of the ParksMatter project

Once again, we would like to thank the project representatives who shared their approaches to effective communication and promotion, as well as all the participants for their strong attendance at the training!

The training presentation can be found in the “For project partners” section, under “Communication and Visibility,” here: Communication and Visibility – Interreg NEXT PL-UA 2021-2027.